Jampp releases StoreKit Ad Network guide for app marketers measure campaigns on iOS devices

Mobile marketing company Jampp has released an iOS SKAdNetwork 4.0 Guide to help app marketers in the Asia-Pacific region scale their business on Apple devices. The guide aims to empower advertisers with insights and strategies to fully leverage SKAdNetwork 4.0 for driving privacy-centric app growth on iOS. Jampp believes that not testing SKAdNetwork could result in marketers failing to reach over 60% of their iOS users. The guide will assist advertisers in effectively advertising on iOS, following the introduction of Apple's privacy-focused App Tracking Transparency framework.