According to a custom study by NielsenIQ, preferences of Indian audiences for TV streaming trends were revealed. 78% prefer streaming on TVs through streaming sticks, smart TVs, and set-top-boxes. The study also found that 97% preferred streaming during dinner time and comedy was the most popular genre.According to a custom study by NielsenIQ, preferences of Indian audiences for TV streaming trends were revealed. 78% prefer streaming on TVs through streaming sticks, smart TVs, and set-top-boxes. The study also found that 97% preferred streaming during dinner time and comedy was the most popular genre.